For over 60 years now, our commitment to product excellence, best value and dynamism enables us to focus on our core business - pasta manufacturing - while opening up new opportunities by sourcing for value-added visions burn brighter as ever with the years; to be among the top, the very best industry players in the food manufacturing and distribution business in the country.
The path is paved and sure. Let us take you with us in getting there!
To be the leading food solutions provider in Asia, building on IDEAL'S legacy of more than 60 years of pasta making expertise.
To provide consistently best quality pasta and other food products at a reasonable price, and making these available to all consumers in a timely manner
To provide continuous product development in response to our consumer's needs
To have a group of true professionals working collaboratively, and espousing the company's values
To build strong relationships/partnership with both customers and suppliers
To enhance the quality of life of our employees, business partners, stakeholders and the community
We do what we say, always.
Committed and focused in realization of our Vision and Mission.
We only aspire for the best.
Having a positive outlook, a pro-active stance, and the right mind-set.
Putting Company's interest as one's own, passionately